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Payment terms in B2B: How to maintain liquidity and keep customers satisfied
Whether it’s 30, 60, or even 90 days – longer payment terms are standard in B2B. They build trust, deepen customer relationships, and often play a key role in securing deals. But they also come with a cost: delayed payments can strain your liquidity and hinder growth. quickpaid changes the game. You can continue offering attractive payment terms while still getting paid immediately. Discover how it works and why it gives your sales a powerful boost in this article.
Standard vs. customised payment terms - what's permitted?
| Scenario | Typical payment term | Key insights |
|---|---|---|
| No agreement in place | 30 days | Default legal term under commercial law |
| B2B with explicit agreement | Flexible (e.g. 7, 14, 60, 90 days) | Businesses can freely negotiate terms that suit both parties |
| B2B without specific notice | 30 days + reminder | Consumers must be informed of the deadline |
| Invoice “due immediately” | Immediate | However, default only begins after 30 days unless a shorter term was agreed |
Tip: Always communicate payment terms clearly and in writing. Transparent terms help prevent misunderstandings and ensure smoother transactions.
Payment terms – smart strategy or hidden risk?
Many B2B companies offer their customers generous payment terms – often for fear of losing the order. However, every invoice with a payment term is in effect an “unsecured loan.” And over time, these add up significantly.
Typical consequences:
- Liquidity shortages, even with a strong order pipeline
- Reduced financial flexibility
- Slowed business growth
With quickpaid, you can offer your customers longer payment terms up to 4 months and still get paid immediately yourself. The principle: You invoice your customers as usual – except that you add a customized quickpaid weblink to the invoice, which gives your customers the option of extending the payment term of the invoice with quickpaid. quickpaid transfers the full invoice amount to you as the supplier immediately. Your customer now enjoys a longer payment term and pays quickpaid later.
Your advantage:
- No payment delay
- No default risk
- No stress with reminders
- No costs to you
- No tech integration
A machine dealer sells a machine to a customer for €50,000. The customer asks for a payment term of 60 days.
In the past, the machine dealer would have hesitated. Today, he uses quickpaid :
-
The machine dealer issues the invoice as usual
-
quickpaid transfers €50,000 to the machine dealer within 24 hours
-
The customer pays quickpaid directly in 60 days
-
The order is secure and the cash flow remains stable
- No costs to the machine dealer. The customer who enjoys longer payment term bears the costs
How to use payment terms to your competitive advantage
- Increase customer satisfaction – payment targets improve negotiating positions
- Win more orders – especially with large or new customers
- Keep security – you are guaranteed to get your money
- Combine cash discount & longer payment term – with quickpaid you can do both
👉 Experience for yourself how sales financing works.
Organise payment terms flexibly and remain liquid yourself
Payment terms are an effective sales tool – but only if they do not compromise your own ability to pay. With quickpaid, you can use payment terms strategically, win orders and still remain capable of acting at all times.
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